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Facebook takes on mobile ads based on user locale

With mobile advertising becoming increasingly more important, Facebook appears to be amping it up. According to Bloomberg, the social network is developing a mobile ad product that uses real-time data based on users’ locations.

"Phones can be location-specific so you can start to imagine what the product evolution might look like over time, particularly for retailers," Facebook’s vice president of global marketing solutions Carolyn Everson told Bloomberg. "We’ve had offers being tested over the last couple of months."

When the company went public in May, people speculated that in order to keep share prices from falling, the social network had to figure out how to monetize its growing number of mobile users. The Securities and Exchange Commission also made it clear that the social network had to focus more on mobile. The company’s shares have fallen 17 percent since it went public.

According to Bloomberg, U.S. mobile ad spending is projected to grow 80 percent over 2011 and is said to reach $2.61 billion.

"The holy grail of advertising is finding people when they are at their closest point to making a purchase," stock analyst Colin Sebestian, told Bloomberg. "Having some location-based element to advertising can be very powerful, and if you combine that with all the personal data Facebook has, the potential is enormous."

Facebook’s ads for both Web and mobile are currently labeled "featured" and are included in users’ news feeds or are "sponsored" stories on the right side of the Facebook home page. However, according to Bloomberg, Everson said that there has been "really significant interest" in mobile-only news-feed ads, which the social network started selling earlier this month.

Source:http://news.cnet.com/8301-1023_3-57455726-93/facebook-takes-on-mobile-ads-based-on-user-locale/?tag=mncol;9n

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Samsung skewers Apple fanatics in new ad

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Samsung attempts to undermine Apple’s mystique and its hold on consumers with a Galaxy S II ad that presents hard core Apple fans as lemmings who are so blinded by marketing that they can’t acknowledge a superior phone.

It isn’t the first time Samsung has taken a shot at Apple. The company ambushed the launch of the iPhone 4S in Australia by offering $2 smartphones in a temporary shop just metres away from the official Sydney Apple store.

The ad, which was set to premiere on Facebook Tuesday evening and then hit TV on Thanksgiving in the US, doesn’t mention Apple or the iPhone 4S by name, however. Instead, fans are shown lining up outside an Apple Store-like location nine hours before it opens. “Someone just left,” says one woman. “Why would they be leaving when we’re only nine hours away?” asks her male companion. “Uh oh,” says another guy in line, reading off his phone. “The blogs are saying the battery looks sketchy.”

Just then, a cool group of young men and women come into the line’s view sporting a Samsung Galaxy S II. The crowd is drawn to the phone, although one guy haughtily dismisses it. “I could never get a Samsung,” he says. “I’m creative.” “Dude, you’re a barista,” his friend replies. The ad also makes much of the S II’s 4G compatibility available on US versions of the phone (iPhones are still on 3G), which leads to the kicker: “The next big thing is already here.”

Source: http://www.smh.com.au/digital-life/mobiles/samsung-skewers-apple-fanatics-in-new-ad-20111124-1nvmv.html

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